Communicating Development Cooperation to Domestic Audiences Approaches and Implications for South-South Cooperation Providers

This study examines and compares development communication approaches of China, Brazil, India, the Netherlands, South Africa, South Korea, Turkey, and the United Kingdom (UK), and particularly identifies relevance for China. It looks at how these countries, both SouthSouth cooperation (SSC) providers and traditional development partners, communicate their international development cooperation to their domestic audiences, and examines the context and rationale for the various approaches. The study aims to share information for peer learning purposes, and attempts to provide practical recommendations to countries that wish to engage more in domestic communication, including China. The information was collected through desk research, interviews and written correspondence between May and August 2016.