Who can communicate international development?

As part of the Aid Attitudes Tracker (AAT) research programme, we investigated the traits and characteristics that make for effective messengers in global poverty campaigns. Findings from this study offer robust, evidence-based insights on how messengers are evaluated by audiences in Great Britain, identify effective messengers for donation and petition requests, and signpost how future global poverty campaigns and appeals might be designed to maximise public engagement. Scroll down to download the full report.